MassMutual's Retirement Services Division has joined forces with Farnoosh Torabi, independent Generation Y money coach, multiple best-selling author, and personal finance journalist, to help connect with younger plan participants and inspire them to take a more active role in planning and saving for retirement.
While the alliance is meant to benefit participants of all ages in retirement plans administered by MassMutual, the company hopes to motivate Gen Y in particular to understand the value of starting early to plan and save for retirement. Torabi's financial expertise has been featured in People, The Wall Street Journal, and The New York Times and she has appeared on NBC's Today Show, MSNBC, CNN, and Fox News.
"I'm excited to work with MassMutual to help bring a greater awareness to the importance of saving early for retirement. I hope to help participants, especially those just starting out, make smarter decisions for saving and planning," says Torabi. "Through online seminars, online video, social media interactions, and live speaking events, we hope to get participants on a solid path towards retirement readiness," she adds.
MassMutual created this program to address the findings of its own participant research as well as industry data. A recent industry analysis by Financial Engines(1) – an independent investment adviser – indicates that 53% of retirement plan participants under age 30 do not save enough to receive the full employer match.
"At MassMutual we're working hard to make sure participants have the retirement planning tools they need at every age and every stage," says E. Heather Smiley, chief marketing officer for MassMutual's Retirement Services Division. "Our alliance with Farnoosh Torabi is just another resource for our participants and will focus on topics such as the importance of starting early, and how to manage money appropriately to achieve their retirement goals. As a Gen Y money coach, we're confident she will help us connect with more of our younger participants who are just beginning to plan for retirement," says Smiley.
For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at (888) 626-4911.
(1) 2010 National 401(k) Evaluation Report, 2010. Financial Engines. 5 Oct. 2010.
Thursday, January 27, 2011
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Thursday, January 27, 2011
MassMutual Teams Up with Gen Y Money Coach Farnoosh Torabi to Help Motivate Younger Retirement Plan Participants to Save
MassMutual's Retirement Services Division has joined forces with Farnoosh Torabi, independent Generation Y money coach, multiple best-selling author, and personal finance journalist, to help connect with younger plan participants and inspire them to take a more active role in planning and saving for retirement.
While the alliance is meant to benefit participants of all ages in retirement plans administered by MassMutual, the company hopes to motivate Gen Y in particular to understand the value of starting early to plan and save for retirement. Torabi's financial expertise has been featured in People, The Wall Street Journal, and The New York Times and she has appeared on NBC's Today Show, MSNBC, CNN, and Fox News.
"I'm excited to work with MassMutual to help bring a greater awareness to the importance of saving early for retirement. I hope to help participants, especially those just starting out, make smarter decisions for saving and planning," says Torabi. "Through online seminars, online video, social media interactions, and live speaking events, we hope to get participants on a solid path towards retirement readiness," she adds.
MassMutual created this program to address the findings of its own participant research as well as industry data. A recent industry analysis by Financial Engines(1) – an independent investment adviser – indicates that 53% of retirement plan participants under age 30 do not save enough to receive the full employer match.
"At MassMutual we're working hard to make sure participants have the retirement planning tools they need at every age and every stage," says E. Heather Smiley, chief marketing officer for MassMutual's Retirement Services Division. "Our alliance with Farnoosh Torabi is just another resource for our participants and will focus on topics such as the importance of starting early, and how to manage money appropriately to achieve their retirement goals. As a Gen Y money coach, we're confident she will help us connect with more of our younger participants who are just beginning to plan for retirement," says Smiley.
For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at (888) 626-4911.
(1) 2010 National 401(k) Evaluation Report, 2010. Financial Engines. 5 Oct. 2010.
While the alliance is meant to benefit participants of all ages in retirement plans administered by MassMutual, the company hopes to motivate Gen Y in particular to understand the value of starting early to plan and save for retirement. Torabi's financial expertise has been featured in People, The Wall Street Journal, and The New York Times and she has appeared on NBC's Today Show, MSNBC, CNN, and Fox News.
"I'm excited to work with MassMutual to help bring a greater awareness to the importance of saving early for retirement. I hope to help participants, especially those just starting out, make smarter decisions for saving and planning," says Torabi. "Through online seminars, online video, social media interactions, and live speaking events, we hope to get participants on a solid path towards retirement readiness," she adds.
MassMutual created this program to address the findings of its own participant research as well as industry data. A recent industry analysis by Financial Engines(1) – an independent investment adviser – indicates that 53% of retirement plan participants under age 30 do not save enough to receive the full employer match.
"At MassMutual we're working hard to make sure participants have the retirement planning tools they need at every age and every stage," says E. Heather Smiley, chief marketing officer for MassMutual's Retirement Services Division. "Our alliance with Farnoosh Torabi is just another resource for our participants and will focus on topics such as the importance of starting early, and how to manage money appropriately to achieve their retirement goals. As a Gen Y money coach, we're confident she will help us connect with more of our younger participants who are just beginning to plan for retirement," says Smiley.
For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at (888) 626-4911.
(1) 2010 National 401(k) Evaluation Report, 2010. Financial Engines. 5 Oct. 2010.
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